Aurora Denisenko, Senior UX/UI & Product Designer

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Lead Product & UX/UI Designer

• Owned end-to-end product design for 10101.art, leading a full redesign and shaping UX/UI for all platform flows.

• Collaborated closely with Product Manager and technical team, influencing strategic product decisions and ensuring design feasibility with developers and QA testers.

• Conducted user research and testing, including task-based interviews and session analysis, to optimize usability and platform logic.

• Designed new product branches from scratch (10101.cult and 10101.shop), creating end-to-end UX/UI and user journeys.

• Acted as sole designer, coordinating with founders and external contributors to deliver consistent, high-quality digital experiences.

Lead Product & UX/UI Designer (Contract)

• Owned the end-to-end UX/UI design process for early-stage digital products — from product discovery and UX strategy to high-fidelity interfaces and developer handoff.

• Partnered closely with the Product Manager and engineering team to align design decisions with product strategy, business goals, and technical constraints.

• Identified UX friction points and improvement opportunities by analysing user session recordings and evaluating product flows.

• Applied CJM and JTBD frameworks to uncover user needs and refine product logic and user journeys.

• Led the redesign of Triplay interfaces and designed the Aparta product experience from the ground up.

• Designed responsive desktop and mobile experiences, balancing visual clarity with platform-specific usability across iOS and Android, and supporting developers during implementation.

Head of Design & Lead UX/UI Designer

• Owned and improved the initial design concept, creating comprehensive user flows.

• Built and led a small design team, including hiring, reviewing work, and providing art direction.

• Established and maintained a design system, ensuring consistency across web and mobile interfaces in line with brand guidelines.

• Conducted user research, including deep interviews, usability studies, shadowing, and card sorting, translating insights into actionable design improvements.

• Coordinated outsourced specialists (illustration, 3D, motion design) and managed quality across all creative outputs.

• Implemented design workflows within SCRUM, proactively suggesting optimizations to team processes.

• Designed landing pages and marketing creatives to support product launches and campaigns.

Project-based UX/UI designer (Freelance)

• Conducted competitive analysis to identify strengths, weaknesses, and opportunities in clients’ markets.

• Developed and executed website concepts, designing responsive desktop and mobile interfaces informed by research, client brand guidelines, and competitive insights.

• Managed end-to-end design process, coordinating with clients and external teams, including illustrators, copywriters, and developers (WordPress, Webflow, Tilda, frontend), assigning tasks, clarifying requirements, and curating deliverables.

• Collaborated with branding agencies to ensure consistent application of brand guidelines across digital platforms.

• Ensured design consistency and usability, delivering visually clear and user-friendly websites adapted for different devices.

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